IGTM 2014 – Italy, the amazing golf destination!

In the wonderful setting of Villa Erba in Como, the largest worldwide conference dedicated to golf tourism “ International Golf Travel Market” ,  was held with great success from October 27th to 30th . There were 66 participating countries with more than 500 resorts and golf clubs represented. The 62 Italian companies that participated in the event were able to achieve significant commercial deals with major foreign tour operators working in this specific area.

Italy Golf & More was the brain behind the national tourist offices’ excellent coordination.
It is estimated that there are 70 million regular course players’ worldwide ( there are more than 7 million  alone in Europe ) and of these, 25 million are tourists who move around the world each year to play golf .

In Italy we have approximately 93,000 * members, but we are only 11th in Europe because in the UK with Ireland alone there are more than 1.3 million ; in Germany more than 600,000;  in Sweden almost 500,000; in France,  more than 400,000 ; the Netherlands and Spain both total over 300,000; Denmark and Finland both have about 150,000; and Norway and Austria,  over 100,000.

Globally, according to 2010 statistics , the golf tourism market has reached an annual growth  rate of 8%. All this movement is connected not only to the golf market but also to shopping, entertainment, cultural visits, food and wine, and much more.

In Italy, we have no excuse. We have arguably the best to offer in all of these areas. Furthermore,  IAGTO (International Association of Golf Tour Operators)  tour operators members define Italy as one of the 10 most desirable golfing destinations in the world.

Now, with Golf Revolution, is possible for anyone to discover the initiatives of our Italian golf partners in all their glory, from the facilities to the individual holes  themselves.


Sources:   IGTM 2014, IAGTO 2014, * FIG (October 2013)  Italian Ministry of Tourism (April 2010), Research of McKinsey Global (2011), Enit (2008 survey on sport & tourism )


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